Who We Are

Quality is at the core of everything we do. The name “Birla Tyres” is associated with quality and trust in the market. Our superior technology and state-of-the-art manufacturing facilities, combined with the use of premium raw materials and rigorous, multi-stage quality control systems, ensure that every tyre we produce not only meets but consistently exceeds the highest standards of quality, safety, performance, and reliability. Our brand recall is driven by quality parameters like low incidence of air separation, long tyre life, etc.

At Birla Tyres, our customers are more than just buyers; we consider them a part of our family. Every aspect of our business (from product development, technology to manufacturing process) is designed to deliver exceptional value to our customers. Our product development process begins with a deep understanding of our customers’ unique needs and preferences. We value customer feedback and use it as a catalyst for continuous improvement. By listening to our customers, we continuously identify areas for enhancement and innovation. This iterative process ensures that our products and services continue to evolve in line with our customer expectations, fostering long-term customer loyalty and trust. We believe in always putting our customer first and being there to support them every step of the way.

At Birla Tyres, innovation is at the heart of everything we do. We are a company built on a foundation of forward-thinking research and technological advancement. Our commitment to continuous investment in R&D keeps us at the forefront of the tyre industry. Our dedicated research team—comprising subject matter experts across diverse disciplines, young engineers and scientists from prestigious institutes and universities —works collaboratively to develop breakthrough solutions that enhance performance, safety, and durability. Through this synergy of expertise and innovation, we deliver high-value products that meet the evolving needs of our stakeholders, both domestically and globally.

Our vast network of authorized dealers spans across the entire country, making it convenient for customers to find and purchase Birla Tyres no matter where they are located. Our trained and knowledgeable dealers are always ready to provide expert advice and guidance to help you choose the right tyres for your vehicle and driving needs.

At Birla Tyres, we believe that nurturing our products goes hand in hand with nurturing the planet. Our commitment to sustainability is deeply rooted in our purpose—to create a greener future for generations to come. Guided by our vision of "Empowering journeys with innovative & customer-friendly solutions for a greener world," we integrate environmental responsibility into every aspect of our operations.

We prioritize sustainability and corporate social responsibility not just as obligations, but as core principles. Our manufacturing processes are designed to minimize environmental impact, and we continuously adopt eco-friendly practices across our value chain. Beyond our operations, we are dedicated to giving back to the community through meaningful social initiatives that uplift lives and foster inclusive growth.

At Birla Tyres, we go the extra mile to ensure that your experience with us is smooth, convenient, and rewarding. From the moment you choose Birla Tyres, our commitment is to keep you safe, supported, and confident on every journey. Choosing Birla Tyres means choosing a brand that prioritizes your safety, performance, and satisfaction. Trust Birla Tyres to keep you moving forward with confidence and peace of mind.