Research & Development

Our R&D team focuses on two key pillars of new product design:

1. 1. Fundamental Research
2. 2. Product Development

Fundamental Research enables us to understand and establish a technological foundation to address future global challenges in new product development, ensuring we remain ahead of the competition. The R&D team develops innovative tyre solutions that adhere to stringent performance, safety, and environmental standards. Utilizing world-class digital design software such as CATIA and Autodesk, alongside cutting-edge simulation tools like Abaqus, HyperMesh, SilentRoll, we leverage top-end workstations to design and develop proprietary tread patterns and tyre structures with unparalleled speed and precision.

Our core strength in New Product Development lies in two key areas:

1. 1. Tyre Simulation for Mould Cavity Design
2. 2. Tyre Construction supported by Predictive Testing

These approaches enable us to design tyres with greater accuracy, significantly reducing the number of iterations needed for prototype development and testing. This not only lowers development costs but also accelerates the time-to-market for new products. Leveraging cutting-edge simulation tools to predict tyre performance under diverse conditions significantly enhances our design process, minimizing the need for extensive physical testing. Tyre simulation stands as a pivotal tool in both the development and testing phases, ensuring exceptional quality and reliability.

Use of new emerging materials like Nano materials, Silane, Tailor made rubber and specially designed resins is key focus for advanced compound development. Our laboratories are well-equipped for compound mixing, green rubber property testing, physical and mechanical testing, as well as analytical and chemical testing. This comprehensive capability allows us to develop new compounds and accurately predict product performance in real-world conditions.

Our raw material research focuses on utilizing sustainable bio-based and recycled materials, as well as emerging new materials such as Carbon Nano Tubes, Graphene, Nanoclay, Nano Silica, Carbon Black coupling agents, dispersing agents, and specialized resins. These materials are aimed at enhancing compound performance, including lower rolling resistance, improved carcass and belt durability, extended tyre life, increased load-carrying capacity, and retreadability, while also addressing end-of-life tyre management. Our R&D team actively collaborates with raw material suppliers to conduct joint research on innovative materials for tyre applications.

Our R&D team excels at transforming prototypes or concepts into fully developed products ready for mass production. This comprehensive process involves refining designs, optimizing manufacturing processes, ensuring stringent quality control, and efficiently scaling up production to meet market demands. By bridging the gap between innovation and market readiness, we ensure that our products are reliable, cost-effective, and meet industry standards. The specific steps in this process include:

1. Prototyping: Creating initial models to test and refine design concepts
2. In-door Validation: Conducting controlled environment tests to validate performance and durability
3. Testing on Test Tracks: Evaluating prototypes under simulated real-world conditions
4. Field Testing: Assessing product performance in actual operating environments to ensure reliability and effectiveness

We stay ahead by closely monitoring the performance parameters that drive market demand—such as materials, technologies, and innovations used across the industry. By benchmarking our products against these evolving standards, our R&D team generates valuable insights that inform the development of superior tyres. This approach ensures our offerings consistently meet or exceed industry regulations while setting new benchmarks in quality and innovation.

Automation in tyre manufacturing marks a significant shift towards achieving higher efficiency, superior quality, and cost-effectiveness. Digital tools and AI are transforming the industry by enabling unparalleled levels of precision control, operational efficiency, and product quality. By leveraging these advanced technologies, Birla Tyres aims to meet the evolving demands of the automotive industry and maintain a competitive edge in the global market.